What is SEO?

SEO stands for “search engine optimization.” It is the process of attracting organic or natural traffic (as opposed to traffic you get from things like pay per click) to your website. All major search engines such as Google, Yahoo and Bing look at web pages and the content (words, not pictures) and give them a.. read more →

01 Aug 2012
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The Difference Between a Keyword and a Tag

Many bloggers are confused by the difference between keywords and tags. It’s actually fairly simple. Keywords are the words, which are searched by people when surfing the Internet… the words you type in the search bar to find what you are looking for. These are the words used by SEO (Search Engine Optimization) techniques to.. read more →

20 Jul 2012
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Creating a Successful Logo

I frequently get requests from my clients asking me to create a logo for their business. A logo isn’t just a pretty picture – it identifies a business’s commercial brand through the use of shape, fonts, color or image. Sadly, too often people make their logos too complicated – and by that I mean too.. read more →

14 Jun 2012
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Why Blog?

Lately, the big search engines like Google are giving more and more weight to websites with relevant copy. That means that the more relevant copy you have on your website, the higher you are likely to rise in the rankings and the more likely clients are to find you. Relevant copy by definition means that.. read more →

04 May 2012
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