Business Card Best Practices

As a member of a Chamber of Commerce and several other networking groups, I get a lot of business cards across my desk. I have a huge pet peeve when it comes these cards … lack of information. So many business owners put their logo, company name, name and contact info, but don’t tell me.. read more →

27 Sep 2016
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Creating a Successful Logo

I frequently get requests from my clients asking me to create a logo for their business. A logo isn’t just a pretty picture – it identifies a business’s commercial brand through the use of shape, fonts, color or image. Sadly, too often people make their logos too complicated – and by that I mean too.. read more →

14 Jun 2012
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The Psychology of Color

From the dawn of time, the human race has been programmed to respond to color. As humans, our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are.. read more →

24 May 2011
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