03 Jan 2012

Powerful Website Content

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Many of my clients ask me what the copy on their website should be about. There are four things you need to include on your site, particularly on your home page.

What’s in it for me?What makes you meaningful?

Share your credentials, your professional affiliations, your schooling with your clients so they know your qualifications.

What makes you honest?

A good way to show this is to offer money back guarantees and your service commitments.

What makes you different?