Why Re-Brand Your Business?

On average, organizations and brands change their corporate identities once every seven to ten years. This often involves updating or completely changing logos, updating to more modern color palettes, changing photographic and video styles and more. It can even mean a name change for the organization, although that is rare. Here are some of the.. read more →

17 May 2017
0 Comment

Business Card Best Practices

As a member of a Chamber of Commerce and several other networking groups, I get a lot of business cards across my desk. I have a huge pet peeve when it comes these cards … lack of information. So many business owners put their logo, company name, name and contact info, but don’t tell me.. read more →

27 Sep 2016
0 Comment

Differentiating Your Business

One of the keys to marketing a successful business is finding a way to differentiate what you do from all the other people out there who do the same thing. You have to tell your clients what makes you meaningful, honest and different from your competitors and you have to tell them what’s in it.. read more →

12 May 2014
0 Comment

How To Write An Artist’s Statement

For an artist, next to their artwork, nothing is more important than a powerful artist’s statement. An artist’s statement is a marketing/sales piece. It should capture the imagination of an audience, engage their interest and explain the artist’s work so that people want to show it or buy it! So … what is an artist’s.. read more →

28 Sep 2012
0 Comment