The Difference Between a Keyword and a Tag

Many bloggers are confused by the difference between keywords and tags. It’s actually fairly simple. Keywords are the words, which are searched by people when surfing the Internet… the words you type in the search bar to find what you are looking for. These are the words used by SEO (Search Engine Optimization) techniques to.. read more →

20 Jul 2012
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Creating a Successful Logo

I frequently get requests from my clients asking me to create a logo for their business. A logo isn’t just a pretty picture – it identifies a business’s commercial brand through the use of shape, fonts, color or image. Sadly, too often people make their logos too complicated – and by that I mean too.. read more →

14 Jun 2012
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Why Blog?

Lately, the big search engines like Google are giving more and more weight to websites with relevant copy. That means that the more relevant copy you have on your website, the higher you are likely to rise in the rankings and the more likely clients are to find you. Relevant copy by definition means that.. read more →

04 May 2012
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Writing Catchy Headlines

The information highway has us on overload. These days, you have 3-5 seconds to capture your reader’s attention, so your headlines for your website pages, marketing materials and blogs, have to grab them immediately. Here are some terrific tips for writing great headlines. Use Interesting Adjectives Words like effortless, easy, essential and free tend to.. read more →

10 Apr 2012
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