How To Write An Artist’s Statement

For an artist, next to their artwork, nothing is more important than a powerful artist’s statement. An artist’s statement is a marketing/sales piece. It should capture the imagination of an audience, engage their interest and explain the artist’s work so that people want to show it or buy it! So … what is an artist’s.. read more →

28 Sep 2012
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Why Blog?

Lately, the big search engines like Google are giving more and more weight to websites with relevant copy. That means that the more relevant copy you have on your website, the higher you are likely to rise in the rankings and the more likely clients are to find you. Relevant copy by definition means that.. read more →

04 May 2012
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Writing Catchy Headlines

The information highway has us on overload. These days, you have 3-5 seconds to capture your reader’s attention, so your headlines for your website pages, marketing materials and blogs, have to grab them immediately. Here are some terrific tips for writing great headlines. Use Interesting Adjectives Words like effortless, easy, essential and free tend to.. read more →

10 Apr 2012
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Content is King

More and more, search engines like Google are ranking websites with more content higher in the listings. That’s why a blog is a great way to add relevant content to your website and increase your search engine ranking. In addition, if you let your site go stale and don’t refresh your content on a regular.. read more →

03 Apr 2012
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