20 Jul 2012

The Difference Between a Keyword and a Tag

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Many bloggers are confused by the difference between keywords and tags. It’s actually fairly simple. Keywords are the words, which are searched by people when surfing the Internet… the words you type in the search bar to find what you are looking for. These are the words used by SEO (Search Engine Optimization) techniques to rank your article or website. For example, a keyword (or key phrase) for an pool cleaning company in Phoenix, Arizona, might be “Phoenix pool cleaner” That key phrase should appear somewhere on the homepage at least once, and throughout the website and blogs – used sparingly, of course.

Tags, on the other hand, are more like categories. For example, let’s say you are writing a blog about travel and history in the Southwest (umm, which I coincidentally do … www.SeeTheSouthwest.com). An upcoming article on the Navajo legend of how the sun, moon and stars were created has keywords like Navajo legends and Southwest legends, while the tags are Native American History and Native American Heritage. Many other articles fall into these tags or categories including: Wuptaki National Monument, The Navajo Shoe Game, Aztez Ruins National Monument and Mesa Verde National Park, to name just a few. All of these stories have elements of Native American history and heritage to them.